Air Jordan 3

The Air Jordan III was designed by Tinker Hatfield. It was the first Air Jordan to feature a visible air unit on the heel, the new Jumpman logo, an elephant print trim, and tumble leather for a luxury look. The Air Jordan III were also famous for the humorous ads depicting Spike Lee as Mars Blackmon--the character he played in his film She's Gotta Have It. This campaign was known as "Mars and Mike" ad campaign. This was one Nike's most successful advertisement campaigns. These were the first jordans to feature the "NIKE AIR" logo on the back, but later replaced by the jumpman logo, with the words "AIR" underneath it, similar to the Air Jordan VI.